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Art Business for Artists


  • Sotheby's Institute (Online) (map)

In this business boot camp, students will develop personalised strategies to become successful artists in today’s international art world. 

Over five live sessions, students will meet expert guest speakers and be guided through the key components of a business strategy for professional fine art practice. The course starts with defining success and identifying workstreams to balance creative freedom with income generation. Participants will learn how to build relationships with cultural institutions and public sector funding bodies, as well as positioning within a global market, from pricing works of art to effectively negotiating commissions and gallery representation. Students will also explore the wealth of potential of digital strategies from social media to the rise of web3. In the final session, students will consolidate their learning into a framework for their own individualized practice. 

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4 February

Sketching the Museum

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26 February

Life Drawing at Burgh House (SOLD OUT)